Digital Fingerprints: everywhere you don’t want them to be

December 2, 2010

Everyone knows, or at least should know, that our actions online are tracked. Online privacy is a myth. An old story, right?

Not so much. “Device fingerprinting” is the “next generation of online advertising.”

Yesterday’s Wall Street Journal published an article about a company called BlueCava Inc., which to quote the Journal, “is building a credit bureau for devices” in which every computer or cellphone will have a reputation based on its user’s online behavior, shopping habits and demographics.” The owner of BlueCava plans to “sell this information to advertisers willing to pay top dollar for granular data about people’s interests and activities.”

Jump to this useful summary put out by International Business Times.



A must-read blog

October 7, 2010

Ok, I’m biased. Katie Nolan has just joined Plymouth Rocket, Inc. as a Product Specialist. When not working at her library or with us, she works on this very cool blog. If you like books, reading, and lists, its a must read.

Libraries are busy, busy

August 31, 2010

When jobs go away, Americans turn to their libraries to find information about future employment or educational opportunities. This library usage trend and others are detailed in the 2010 State of America’s Libraries report, released today by the American Library Association. The report shows that Americans have turned to their libraries in larger numbers in recent years.

Since the recession took hold in December 2007, the local library, a traditional source of free access to books, magazines, CDs, and DVDs, has become a lifeline, offering technology training and workshops on topics that ranged from résumé-writing to job-interview skills.

The report shows the value of libraries in helping Americans combat the recession. It includes data from a January 2010 Harris Interactive poll that provides compelling evidence that a decade-long trend of increasing library use is continuing—and even accelerating during economic hard times. This national survey indicates that some 219 million Americans feel the public library improves the quality of life in their community. More than 223 million Americans feel that because it provides free access to materials and resources, the public library plays an important role in giving everyone a chance to succeed.

Read the ALA Summary press release here.

Tour the Library of Congress at home

August 6, 2010

The App Store at iTunes has a new Library of Congress Tour for iPhone, iPad, and iPod Touch. A nice app that makes you want to hop on a plane and see the real thing. From the iTunes description:

The Library of Congress is the world’s largest library and the largest body of knowledge under a single roof. Whether you’re onsite, at home, in a classroom or elsewhere, this app will give you a virtual tour that mirrors the Library of Congress Experience, an award-winning group of exhibitions and features that has drawn record numbers of visitors.

Trade your gadgets for Cash or Cause

September 18, 2009

Perhaps your desk drawer is chock full of old stuff that used to work, works a little, or works not even a little bit. What is the environmentally responsible thing to do with those first generation iPods and such?

Check out Gazelle for an easy way to recycle your old stuff for cash, or you can even set up a gadget drive for a favorite cause or charity. I found the site easy to use and attractive, and it certainly offers a nice solution to a big problem.

Stand By Me

June 2, 2009

Vodpod videos no longer available.

more about “Stand By Me“, posted with vodpod

Reading in America. Yikes!

February 23, 2009

The average American aged 15 – 24 spent only 7 minutes a day reading for pleasure. Older Americans, on average, spend about 20 minutes per day, with Seniors reading as much as 50 minutes each day.

Claiming that we’re too busy to read is a small piece of these frightening numbers. How can we sustain the habit of life-long reading?

Read the 2007 (PDF download) NEA Report here.