Digital Fingerprints: everywhere you don’t want them to be

Everyone knows, or at least should know, that our actions online are tracked. Online privacy is a myth. An old story, right?

Not so much. “Device fingerprinting” is the “next generation of online advertising.”

Yesterday’s Wall Street Journal published an article about a company called BlueCava Inc., which to quote the Journal, “is building a credit bureau for devices” in which every computer or cellphone will have a reputation based on its user’s online behavior, shopping habits and demographics.” The owner of BlueCava plans to “sell this information to advertisers willing to pay top dollar for granular data about people’s interests and activities.”

Jump to this useful summary put out by International Business Times.

 

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